Tech and TikTokenomics - How Uniqlo's Digital Strategy Won Over Gen Z
futureoffashion.substack.com
In part 1, we covered Uniqlo’s history and the strategies that catapulted the brand from mom and pop store to global phenomenon. In this article, we focus on the business strategy and technology behind its contemporary success. In 2023, a major upset rocked the fashion landscape.
Tech and TikTokenomics - How Uniqlo's Digital Strategy Won Over Gen Z
Tech and TikTokenomics - How Uniqlo's Digital…
Tech and TikTokenomics - How Uniqlo's Digital Strategy Won Over Gen Z
In part 1, we covered Uniqlo’s history and the strategies that catapulted the brand from mom and pop store to global phenomenon. In this article, we focus on the business strategy and technology behind its contemporary success. In 2023, a major upset rocked the fashion landscape.